Ceramics: a national passion

Durability, sustainability and timeless beauty for all environments

Energy Efficiency

Ceramics have a natural thermal mass that helps balance the temperature in your home, reducing heat and cold peaks. This contributes to a more stable environment and saves energy.

Regional raw materials

Ceramic tiles are made from natural raw materials, such as clay and minerals, which in most cases are extracted close to the factories. This significantly reduces energy consumption and the emissions generated by long-distance transportation. In addition, ceramics are an abundant and sustainable material, guaranteeing a responsible choice for construction and renovation. For these reasons, ceramic tiles have one of the lowest carbon footprints among flooring options.

Sustainability

Ceramic tiles are a sustainable choice for those looking for materials with a low environmental impact. Its main raw material, clay, is extracted from the top layers of the earth, minimizing damage to natural deposits. In addition, ceramics are a versatile and durable alternative, and can replace materials such as stone, marble and wood with much less environmental impact.

Another great benefit is that ceramic tiles do not release volatile organic compounds (VOCs), ensuring a healthier environment. In addition, because they are inert materials, they do not pollute the environment when disposed of correctly.

Attributes

Modularity

The wide variety of geometric formats of ceramic tiles allows working with the appropriate modularity of the desired environment, reducing cuts, losses, and waste generation.

Applicability

Ceramics are used in a variety of applications: from wall tiles to accessories, for use in urban planning, inside or outside buildings. The variety of shapes, types, colors, and finishes allows for creative and personalized installations, resulting in projects that associate durability and beauty.

Durability

Besides being resistant to extreme weather conditions, chemical impact, fire, water, humidity, temperature changes, and UV rays, ceramic has a useful life of more than 50 years.

Cleaning

Maintenance and cleaning of ceramic tile is simple, and in most cases only water and neutral products are required. The easy maintenance contributes to the reduction of consumption costs throughout the product's useful life.

Water consumption

The national industry's water consumption is one of the lowest compared to other producers worldwide. In use, the easy cleaning also promotes the reduction of water consumption in its life cycle.

Contribution to Energy Efficiency

The ceramic slabs collaborate to the thermal comfort of a building, besides being suitable for ventilated façade systems, which generates energy consumption reductions of over 30% in buildings.

Use of waste

The market offers ceramic tiles that use recycled materials, both pre- and post-consumer. This represents an environmental benefit due to the reduction of solid waste. The sector has cases of incorporation of residues from other sectors such as chinaware, glass, light bulbs, among others

Energy Matrix

The Brazilian industry has a modern manufacturing park, with great energy efficiency and the use of natural gas. In the 1990s, the industry substituted oil and coal for natural gas.

Responsibility

The national industry brings together companies committed to formality, respect for standards, laws, and regulations. The manufacturing units are directly involved in the creation of shared value in the regions where they operate.

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