Eliane is Top of Mind SC 2025: excellence that spans generations
Conducted by Instituto Mapa and awarded by NSC, Top of Mind is a national benchmark, serving as a thermometer of trust, tradition, innovation and presence in people's daily lives.
In the 30th edition of the Top of Mind Santa Catarina award, Eliane was once again recognized as the most remembered brand in the Ceramic Tiles category. This achievement is a source of pride, reinforcing the brand's relevance and consistency in the market over its 65-year history.
Conducted by Instituto Mapa and awarded by NSC, Top of Mind is a national benchmark, serving as a thermometer of trust, tradition, innovation and presence in people's daily lives.
Receiving this recognition in the 2025 commemorative edition reaffirms a commitment that goes beyond products: it's about creating surfaces that transform spaces, enhance projects and connect with people's lives.
The award ceremony took place on August 14, bringing together business leaders, professionals from various sectors and representatives of the most remembered brands in the state.
The power of a brand built with purpose
For Rogério Longoni, Eliane's commercial and marketing director, the award celebrates the brand's trajectory and its leading role in the future: "Being in the Top of Mind is the result of collective construction. It recognizes our dedication to offering solutions that combine aesthetics, technology and functionality, creating environments that connect with people's stories."
A legacy for the future
By once again winning the Top of Mind SC, Eliane has reaffirmed its role as a benchmark in design and in the Brazilian ceramics industry. A leadership that is built up day after day, with constant innovation, attention to trends and a commitment to excellence, values that project the brand into the future and keep it alive in the minds and hearts of consumers.
Karina Felisbino Campos, Regional Sales Manager, highlights the importance of this bond with the public: "This award is a reflection of consistent and passionate work, guided by care in every detail. It reaffirms that our presence in the market is not only commercial, but also emotional and inspiring."
