Affective memories and the choice of coverings: a house full of meaning

Among the main trends in living, against the backdrop of individualism and consumerism, people want to remember their life stories (emotional memories) and value handmade things. With so much technology, where time cannot stand still, the home goes beyond a safe nest and becomes a shelter where sensory and history come alive.

The house also misses telling its story and being unique. And that implies a genuine connection with the architecture, objects and colors chosen. We want to feel the textures, the imperfection of natural materials because they are unique and original, the sofa that has a hugging fabric, floors made of pure clay in different shapes, pleasant to walk on barefoot. That's exactly the house we want, not the one that looks more like an exhibition.

At Lepri, these are the aspects when each collection is created. "Our tiles are the protagonists because they are unique. It's clay being clay and nothing else," says Ludmila Lepri, marketing manager.

"We want these affectionate homes to feel the comfort and warmth that they so desire in our tiles," explains Ruth Fingerhut, a trend consultant and designer specializing in the ceramic tiles segment. This new era of architecture, instead of cleaning up excesses as in minimalism, is building a new concept of luxury: Personalization.

These concepts were the basis for the creation of a new floor covering format at Lepri, the 11×23, with a velvety surface for walking barefoot and timeless, welcoming colors.

11×23 format colors: Invechiatto Paglia, Invechiatto Rosso, Invechiatto Verona, Invechiatto Champagne, Invechiatto Terracotta, Invechiatto Atacama, Brera, and the newest releases Invechiatto Kalahari and Pepe.

Its versatility encourages rich paginations.

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